Monday, December 13, 2010

PUBLISHERS BOOK SALES DOWN

Publishers’ book sales tracked by the Association of American Publishers (AAP) for the month of October decreased by 0.9 percent on the prior year to $721 million and were up by 3.4 percent for the year to date.

In the children’s book category, Hardcover Children’s/YA sales showed an increase of 13.9 percent over October of last year with sales of $100 million; however, year-to-date sales decreased by 11.1 percent. Children’s/YA Paperback sales are down by 3.3 percent in October with sales totaling $50.9 million; sales fell 6.5 percent for the year to date.

The Adult Hardcover category was down 6.5 percent in October with sales of $242.9 million, and sales for the year-to-date down by 7.7 percent. Adult Paperback sales decreased 11.8 percent for the month ($115 million) revealing no change for the year to date. Adult Mass Market sales decreased 1.1 percent for October with sales totaling $60.2 million; sales were down by 14.3 percent year to date.

E Book Sales Hold Steady At Nearly 9% of Trade Book Sales
E-book sales from participating reporting publishers continue to grow, with a 112.4 percent increase over October 2009 ($40.7 million) compared to $19.2 million in October 2009. January-October 2010 year-to-date E-book sales are up 171.3 percent reaching $345.3 million compared to 127.3 million from January-October 2009.

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